How do you find an accountant who truly values your business and becomes a genuine partner in your success?
Too many business owners tell us they only hear from their accountants once a year when it is time to file their tax returns. Others complain about receiving little proactive advice or feeling like their accountant shows minimal interest in understanding their business. This approach falls far short of what a quality accounting relationship should deliver.
Here at Smart Accountants Surrey and Sussex, we know that a good accountant does much more than simply keep your books balanced. They save you time and money throughout the year, making them invaluable to your business success. Professional qualified accountants also maintain their expertise through continuing professional development and meet annual requirements with their professional bodies. Your choice of accountant is crucial because they should act as a trusted partner, providing the right advice while saving you time, effort, and money.
This guide covers everything you need to know about finding the right accountant in Surrey and Sussex for your business. Whether you are looking for your first accountant or thinking about switching to someone who better understands your goals, we will walk you through the key steps to make a decision that supports your business growth.
Understanding what your business needs
Before you start looking for an accountant, you need to be clear about what your business actually requires. The right financial professional can make a substantial difference to your business success, but only if their expertise matches your specific needs.
Do you need help with tax, strategy, or both?
Most business owners initially approach accountants simply for tax compliance. A good accountant offers far more than just filing your returns. A tax return merely tells HMRC what has already happened, whilst a tax strategy is proactive and connects your tax planning to wider business goals.
Without a strategy, you could be paying more tax than necessary. Bringing together your professional advisers – accountant, tax adviser and financial adviser – helps establish a strong tax planning strategy for future success.
Look for an accountant who can provide:
- Proactive tax planning aligned with business objectives
- Regular reviews and forecasting to anticipate liabilities
- Year-round support rather than just annual service
How to choose an Accountant in Surrey and Sussex for a small business
Selecting an accountant for your small business is similar to recruiting a key staff member. Consider whether they position themselves as a business partner rather than just someone who completes your VAT returns and yearly accounts.
Challenge potential accountants on what they can bring to your business specifically. Some may excel at tax but lack expertise in business strategy. Decide what is most important for your business growth before making your selection.
Small business accounting services range from helping with company startups to acting as an outsourced finance department. They can assist with:
- Setting up the correct legal structure (important as this can be difficult to change later)
- Implementing appropriate accounting software
- Providing ongoing financial guidance as you grow
When to hire a chartered accountant vs. a bookkeeper
Understanding the distinct roles of bookkeepers and accountants is essential for making the right hiring decision. Bookkeepers manage day-to-day financial records, handle invoicing, and may assist with VAT returns.
Chartered accountants bring broader knowledge of tax planning, financial strategy, compliance, forecasting, and business structuring.
Many successful businesses use both – employing a bookkeeper for regular administration and a chartered accountant for strategic advice and compliance. You might start with basic bookkeeping (either DIY or outsourced) and then add accountancy services when:
- Your business finances become complex
- You are spending too much time on accounting instead of growing your business
- Your business enters a growth phase
- You need help with strategic tax planning or investment decisions
Evaluating the right accountant for you
Once you have identified what your business needs, you will want to evaluate potential accountants against specific criteria. The right choice can make a significant difference to your financial health and business growth.
Check qualifications and certifications
Here is something that might surprise you – anyone can call themselves an accountant in the UK, regardless of qualifications. This makes checking credentials particularly important when you are making your selection.
Look for professionals who hold recognised certifications from respected bodies:
- ACA (Associate Chartered Accountant) – awarded by ICAEW with a global network of over 172,200 members
- CA (Chartered Accountant) – awarded by ICAS, the world’s oldest professional body of accountants
- ACCA (Association of Chartered Certified Accountants) – globally respected with over 252,000 members
- CIMA (Chartered Institute of Management Accountants) – focused on business accountancy
Professional qualified accountants maintain their expertise through continuing professional development and must hold Professional Indemnity Insurance. These qualifications typically take three to five years to complete (which demonstrates serious commitment to the profession).
Look for relevant industry experience
Qualifications are important, but you will also want an accountant with experience in your specific sector. An accountant familiar with your industry understands the unique challenges and opportunities your business faces.
When evaluating industry expertise, consider asking about the following:
- Examples of similar clients they have worked with
- Specific industry challenges they have helped solve
- Their understanding of regulations specific to your field
- Whether their firm size is appropriate relative to your business
Assess their use of accounting software
Modern accountants should be comfortable with current technology. Ask which accounting software they recommend and whether it’s compatible with your existing systems. Cloud-based accounting solutions like Xero with built-in encryption offer particular advantages for collaboration.
Many accountants have preferred software they have used for years. You will want to find one who either uses the same software as you or is willing to adapt (this compatibility makes data sharing much more efficient).
At Smart Accountants Sussex and Surrey, we focus on cloud-based bookkeeping through Xero, one of the UK’s top online accounting systems. With cloud bookkeeping, both you and our team can securely view your financial information anytime, anywhere, eliminating the hassle of outdated spreadsheets and piles of paperwork. Xero’s real-time bank feeds, automated updates, and live reporting ensure you always have an accurate, current view of your financial position.
How to choose an accountant contractor if you are self-employed
Self-employed individuals face unique accounting challenges, so experience and expertise with self-employed clients become particularly important when selecting an accountant. Look for professionals with proven track records working with similar clients.
For contractors specifically, consider accountants who:
- Understand IR35 legislation thoroughly
- Can advise on appropriate business structures
- Offer digital solutions that comply with Making Tax Digital requirements
Don’t hesitate to switch accountants if you are receiving poor service. Changing accountants can be straightforward when you have chosen one using market-standard software.
Building a productive relationship
The quality of your relationship with your accountant directly affects your business success. Once you have selected a qualified professional, you need to nurture this partnership to get the most from it.
Why personal compatibility matters
Personal chemistry with your accountant goes well beyond having pleasant conversations. When you and your accountant “get on,” a natural trust develops, creating a powerful business partnership. Since accountants work closely with your financial details, building a trustworthy relationship becomes essential. A compatible accountant transforms from someone who just processes numbers into a trusted advisor who genuinely understands your business goals and provides tailored guidance throughout the year.
How often should you communicate with your accountant?
Regular, open communication is the foundation of a successful relationship with your accountant. While some business owners only hear from their accountants once a year, we believe a far more proactive approach delivers greater value.
Our recommended communication schedule:
At a minimum, we suggest two key meetings each year:
- Pre-year-end meeting: Review your business performance, discuss tax planning opportunities, and prepare for any upcoming changes.
- Post-year-end meeting: Walk through your finalised accounts, answer any questions, and set goals for the year ahead.
Of course, if you have questions or need advice at any time, we’re always here – by email, phone, video call, or even WhatsApp.
We encourage regular conversations throughout the year, not just at tax time, so you always feel supported and well-informed.
Our commitment:
We pride ourselves on being there whenever you need us. Whether you’re facing a challenge, want quick guidance, or simply wish to check in, we’re here to help Surrey business owners succeed.
Key benefits of regular communication with your accountant:
- Proactive tax planning and timely advice
- Early identification of opportunities and risks
- Consistent support for business growth and confident decision-making
With Smart Accountants Surrey and Sussex, you’re never left waiting for answers – we’re just a message or call away, making your business our priority.
Making the switch or first appointment
That crucial first step towards meeting potential accountants or switching from your existing one needs careful planning. The right approach ensures you establish a productive professional relationship from the start.
How to find an accountant in Surrey and Sussex
When searching for qualified accountants in Surrey and Sussex, it is essential to find a firm that combines local knowledge with proactive, year-round support. While directories like the ICAEW and Find UK Accountant offer a starting point, many business owners across the region trust us at Smart Accountants Surrey and Sussex for our approachable service and expert advice.
Based locally, Smart Accountants works with clients throughout Surrey and Sussex – providing everything from personal tax planning to comprehensive support for limited companies and sole traders. With a strong reputation for tailored business advice and responsive support, they are a trusted partner for ambitious businesses looking to grow.
Looking for reliable, jargon-free advice from a local accountant who genuinely cares about your business? Get in touch with us today – we’d love to hear more about how we can help.
What to ask during the first meeting
Preparation is key before your initial consultation. Gather your relevant financial documents and create a list of questions beforehand. The meeting, which typically lasts around 60 minutes, should focus on:
- Your business goals and current situation
- Services they provide that are relevant to your stage of business
- Communication methods and how often they will be in touch
- Their experience with businesses similar to yours
Initial meeting: remember, this meeting is as much about you interviewing them as it is about them understanding your needs. Trust your instincts – a good accountant should make you feel comfortable and supported, not intimidated.
How to change accountants smoothly
Once you have made your decision to switch, inform your current accountant via email or letter. Timing matters – ideally, make the change during a period with minimal financial activity. Your new accountant will handle most of the process by sending a professional clearance letter requesting relevant documents from your former accountant.
Switching accountants: what to expect
The entire process typically takes several weeks. Your new accountant will conduct anti-money laundering checks and verify your identity. Once the formal handover occurs, they will send you an engagement letter outlining services and responsibilities. Your previous accountant is obligated to provide the required information, even if they are reluctant. The switch is complete once your new accountant has all the necessary records and authority to handle your tax affairs.
How we can help
Choosing the right accountant for your Surrey and Sussex business comes down to finding someone who genuinely values your success and wants to be part of your journey.
We have covered the key factors you should consider when making this important decision. A qualified accountant brings much more to your business than just compliance work – they become trusted advisors who can save you money, time, and stress through strategic financial planning.
Here at Smart Accountants Surrey and Sussex, we have extensive experience working with businesses across Surrey and Sussex and we understand the unique challenges local businesses face. If you are looking for an accountant who will take a genuine interest in your business success, we’d be happy to have an initial discussion about how we might be able to help.
If you would like to explore whether we could be the right fit for your business, please don’t hesitate to contact us for a no-obligation initial consultation.
Frequently asked questions about choosing an accountant in Surrey and Sussex
What qualifications should I look for when choosing an accountant?
Look for accountants with recognised certifications such as ACA, CA, ACCA, or CIMA. These qualifications demonstrate an elevated level of expertise and commitment to ongoing professional development. Additionally, ensure they have relevant experience in your industry and are familiar with current accounting software.
How often should I communicate with my accountant?
Experts recommend meeting with your accountant at least quarterly, though monthly communication is ideal. Regular contact allows your accountant to better understand your business, provide proactive advice, and offer timely support for financial planning and crisis management.
Can I switch accountants if I’m not satisfied with my current one?
Yes, you can change accountants if you are not receiving satisfactory service. The process is usually straightforward, especially if your new accountant uses standard accounting software. Inform your current accountant of the change, and your new accountant will handle most of the transition process, including requesting necessary documents.
What should I ask during my first meeting with a potential accountant?
During your initial consultation, ask about their experience with businesses like yours, their range of services, communication methods and how they can support your specific business goals. This meeting is an opportunity for you to assess their expertise and determine if they are a good fit for your needs.
Do accountants help with payroll services for small businesses?
Yes. Many accountants offer payroll services as part of their support package, saving you time and ensuring compliance with HMRC. Whether you have one employee or an expanding team, a good accountant can manage payslips, pensions, PAYE submissions, and year-end reporting. This not only reduces administrative burden but helps avoid costly payroll errors.
Can an accountant help me decide whether to operate as a sole trader or a limited company?
Absolutely. Choosing between Sole Trader and Limited Company status affects your tax, legal obligations, and long-term business strategy. A qualified accountant can explain the pros and cons based on your income, risk profile, and future plans, helping you make a decision that supports growth and tax efficiency.
What are annual accounts and why are they important?
Annual accounts are financial statements summarising your business’s performance over the year. Limited Companies must submit these to Companies House and HMRC. They form the basis for Corporation Tax calculations and are essential for understanding your business’s health. A skilled accountant ensures they are accurate, compliant, and strategically prepared.
What kind of tax advice can an accountant provide?
A proactive accountant offers tailored tax advice to minimise liabilities, ensure compliance, and support long-term goals. This includes everything from allowable expenses and capital allowances to profit extraction strategies and timing of dividends. For both Sole Traders and Limited Companies, smart tax advice can free up cash for reinvestment.
How does support with Self-Assessment work for individuals or business owners?
Self-Assessment can be confusing and time-consuming. An accountant helps you gather the right documentation, claim all allowable expenses, and submit your return accurately and on time – reducing your risk of HMRC penalties. For private clients with multiple income sources, this service can save significant stress.
What support services do accountants typically provide beyond tax and compliance?
Great accountants offer a full suite of support services: business planning, budgeting, cash flow forecasts, growth modelling, and more. They don’t just react to your numbers – they help shape them. This makes them a powerful asset if you are looking to expand, invest, or pivot.
What is personal tax planning, and who benefits from it?
Personal tax planning involves structuring your finances to legally reduce your tax bill. This is especially useful for business owners, directors, landlords, and high-net-worth individuals. A private client accountant will consider your entire financial landscape – income, investments, pensions, and estate – to build an efficient, long-term plan.
What does a ‘Private Client’ accountant actually do?
Private client services go beyond business accounting. They cater to individuals with complex financial affairs – like multiple properties, trusts, or international assets. These accountants offer discreet, bespoke advice on income tax, capital gains, inheritance tax, and succession planning.
How can an accountant help me stay compliant with Companies House requirements?
If you run a limited company, you must file annual accounts and confirmation statements with Companies House. An accountant ensures these are submitted correctly and on time, avoiding fines or even company dissolution. They will also help update director details, share structure, or register the office when needed.
Is business advice part of what an accountant offers?
Increasingly, yes. Modern accountants are not just number crunchers – they are trusted advisors. They can review profitability, help you identify underperforming areas, advise on funding, and even support exit planning. The best ones act as sounding boards for your big decisions, providing objective insight rooted in financial reality.
